Queens Master+

Apple Arcade pitch · Kwalee

Kwaleepresents, forApple Arcade
QUEENSMASTER+
The original Queens game

The calm, clever daily puzzle that 3.2 million players can't put down, rebuilt for Apple Arcade.

Logic puzzleAll agesiPhone · iPad · Mac
The opportunity

Draw It+ proved the partnership. Queens Master+ takes it further.

Live on Apple Arcade
Draw It+
★ rating installs
The original Queens game. Often copied, never matched Proven, sustained engagement Elegant, Arcade-native design A partner who ships and supports
The game

Learn it in seconds. Master it for months.

  • One queen in every row and column
  • One queen in every colour region
  • Queens can never touch, even diagonally

No timers to stress you and no luck. Just a calm, satisfying “aha” that keeps players coming back every day.

Try it yourself
Tap to mark × · drag for many · tap again for a queen
0:00
Solved!
Skins
Boards
Every live level has exactly one solution.
Engagement

Players don't just try Queens Master. They live in it.

0M
Installs
Lifetime downloads to date
0hrs
Average playtime by D60
Per player · still playing at D90
00%
Day-one retention
Sustained across the game's first year
Lifetime figures · Kwalee internal analytics
Retention

Day-one retention that doesn't fade.

%

D1 has held inside a corridor every month of the game's first year, far above the typical mobile puzzle game.

D1 retention · 12-month lifetimeby install month
D7 retention
D30 retention
D90 retention
★
App Store rating · reviews
0h
average playtime by D60
Habit

Not a passing download. A daily ritual.

That's more than four feature films' worth of attention per player in their first two months.

%
D90 retentionStill solving three months after install
Sessions per day
Average session length
DAU / MAU stickiness
Play the daily challenge
Content

Depth that keeps every day fresh.

0

Unique levels

Handcrafted, with a perfectly paced difficulty curve

OCT1

Daily challenges

A unique puzzle every single day

Boosters

Helping hands for tricky boards

VS

Async PvP

Race real players on the same board

Support pets

Unlockable companions, each with a unique ability

Skins & boards

Dozens of collectable looks

30

Streak rewards

Jigsaw collection

Monthly collectable art

& many more

Events, trophies, seasonal content

It's alive!
0 / 24 pieces
Metagame

A new collection, every month.

Every level solved earns jigsaw pieces. Complete a picture and it springs into joyful, animated life.

New themed collection every month, built to bring players back
Earned through play, never sold: a natural fit for Arcade
of active players complete a monthly collection
The fit

Made for Apple Arcade.

Clean, elegant art styleSoft pastels, crisp UI and charming characters that sit naturally beside Arcade's best.
No ads. No paywalls. Pure play.Already built around intrinsic motivation. Removing ads only makes it better.
The original Queens gamePlenty of clones have followed. Queens Master is the one that started it, and still sets the standard.
iPhone, iPad and MacShort sessions on the go, relaxing longer play on the big screen.
Only on Apple Arcade

Queens Master+: create, share, compete.

Level Creator New

Try it: paint the regions

Pick a colour, then tap or drag across cells. Our solver checks in real time that your puzzle has exactly one solution.

Friends

Q
What to Play Together
Recommended Game
Challenge
Daily Queens Challenge2–16 Players
Apple ArcadeQueens Master+
Daily Queens ChallengeQueens Master+ · 5 friends · ends in 18h
You overtook Leo, now 2nd!
Game Center leaderboards & achievements iCloud sync across devices Extra polish & Arcade-only content
Track record

We loved bringing Draw It+ to Apple Arcade.

0
User rating
Installs
Day 1
Supported ever since
Maya is drawing…LIVE

Let's crown the next Apple Arcade favourite.

The original Queens game  installs h avg playtime by D60  D1 for a year  D90  levels
Download on theApp Store
Kwalee×Apple Arcade
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Queens Master+ · Apple Arcade pitch
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